This multi-piece project was created to celebrate and promote Indiana University Kelley School of Business's support of the LGBTQ+ community during Bloomington Indiana's annual Pride Fest. Included in these promotional materials is a booth poster and informational board, a selfie frame, decorative panels for a prize wheel, and a sticker. This promotion was designed to be eye catching, engaging, and memorable. Students and supporters were encouraged to learn about what the Kelley School of Business could offer them and show that they are a safe and inclusive network.

Universities tend to have very strict guidelines for how information is presented. It was a breath of fresh air to produce such colorful and unique work that was so positively received by both the school and the participants at the events. We have also showcased these pieces at Indianapolis Pride as well thanks to the consistent branding all the campuses share.

This is a set of 2 newspaper ads that were commissioned by the Indiana University Kelley School of Business to promote two of their specialized Masters programs. The programs needed to showcase enough about the programs to intrigue the student reader and entice them into learning more without writing a page about all the program details and crowding the space I had to work with. These ads were made to create enough curiosity a reader could use the link and QR code provided to them to go find more information if the chose to.

Ad space in newspapers, magazines, web popups, and billboard all have a similar quirk with the people they communicate to. They all have to translate and attract a reader's attention in only a few seconds or their minds will move on. In short advertising good hierarchy is crucial so the reader gets the main point right away and has just enough information to tell them what it can do for them and what to do next. I enjoy the challenge of limited space to exercise making the most of the space I am given and still being impactful.

In the sunny east coast town of Marina California lives the energetic and passionate business owner of The SoxBox, Athena. When she is not weight lifting of firefighting, she is promoting her unique and comfortable sock-ware to the world. I had the privilege of getting to know her on a trip to California and we formed a long lived working relationship.

The SoxBox’s mission was to produce comfortable and stylish socks for the active and hardworking individual. I began to collaborating with Athena on designs she wanted to produce and requests her clients would bring to her for custom items. It was my job to hear her vision and translate it to a two dimensional mockup of what the product would look like. These drafts would then be sent to her printers. I was also tasked with cleaning images from her photo shoots to use as product shots on her website.

Visit The SoxBox https://thesoxbox.com/

For 2 years I have had the privilege of designing pages and advertisements for a local Bloomington Indiana magazine, the Ryder. This publication was a labor of love by a collaboration of freelance writers and designers and featured stories and events happening in the Bloomington area. I was given a lot of creative freedom to choose typography and graphic elements to best showcase the stories, images, and messages I was given by the editors. Each piece was unique and offered the opportunity to experiment with different layouts and use a variety of design tools.

Since the stories were made by a rotating variety of freelancers, we work exclusively remote. I worked with our editors to determine any content and layout issues on the pages. We went through a couple printer changes during my time with Ryder and occasionally had to contact them directly to determine new specifics for page setups they needed.

Overall working with the Ryder was a joy and a great addition to my design history. Getting to see the results of a multi-person project print as one piece is thrilling and I am excited to see what comes next.

*Due to the passing of the Ryder's founding editor, the magazine's production has been put on hold.

This book illustrates a study of the history and influences that built the Versailles type face. Influences stem from the architecture of the Paris Opera House and show the relationship between the architecture of the building and that of the type. The styling was influenced by blueprint drawing.

View this book. https://issuu.com/brookesturgeon/docs/versailles_pages_issuue