In this promotional event, marketing was tasked with a fast-turn project to highlight Kelley’s impressive national rankings, creating vibrant graphics that would grab attention and build pride. The campaign included playfully illustrated stickers, large-scale standing banners, and signage placed throughout campus in high-traffic student areas. The visibility and energy of the designs sparked student engagement and reinforced a sense of community and achievement within the school.

I was tasked to create informative stickers for popcorn bags that would be handed out at the event. While being playful with popcorn puns I needed to showcase the schools 9th place national undergraduate business program ranking. Originally, I was asked to produce a single sticker but after presenting 6 individual designs to choose from the client decided they liked them all. This gave the bags a variety of fun phrases that visitors could find and interact with each other.

Other parts of the event marketing included a celebratory poster highlighting the program's ranking that year as well as a larger standing banner pointing out other notable rankings from individual programs within the school.